Prof Ralph Berchtenbreiteris a professor in digital marketing Department of Tourism at Munich University of Applied Sciences, Germany, where he heads the Digital Lab and was awarded an international prize by Nokia for his work on the mobile Internet.
He is a visiting professor at universities in Germany, Austria, Spain and South Africa. His research focus includes strategic, operational and analytical digital marketing.
In addition, he is a member of the Faculty Board, the Board of Examiners and leads the internationalization activities in the area of research and teaching of the department. Furthermore, he is a member of the internationalization advisory board of the university.
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